— PROJECT NAME

Investor relations and 

brand development

— ROLE

Art Direction of photography

Wireframes

Design Direction

Graphic design

I worked with Auto Trader Group, the UK and Ireland’s largest digital automotive marketplace, over a four year period, developing their brand and producing a series of increasingly graphic-rich reports.

Upon their initial launch on the UK stock exchange in 2015, Auto Trader’s reporting brand was fairly basic and at odds with the richness of their consumer facing output. I helped expand their graphic language through the use of info graphics, illustration and graphic design. I also art directed a series of photo shoots – from several dates capturing their employees and Board of Directors in their offices in Manchester and London, to multiple life style shoots in car dealerships around London.