— PROJECT NAME
Framework campaign
— ROLE
Design direction
Graphic design
Copywriting
Storyboarding
I was Design Directer of a team who worked with PWC UK to create a campaign brand to promote the work they were doing around their Outcome Framework – demonstrating to new clients how the direct output of their work has led to measurable societal benefit.
The campaign included launch materials, stakeholder engagement documents, digital and print literature and social media posts.