— PROJECT NAME

Brand development and investor relations

— ROLE

Photography art direction

Design direction

Graphic design

Copywriting

I worked with the Watches of Switzerland Group over a three year period, after their Initial Public Offering, to develop their brand and corporate reporting suite.

At IPO the Group brand was minimal, at odds with their high street and e-commerce presence. Through the art direction of new photography and development of their design language, I helped to give them a more luxury, confident feel in line with their market-leading position, whilst remaining mindful of the investor story their reports needed to fulfil.